Sarrafa House · Chowk, Gonda

A family name
behind every weighing.

Gold, silver articles, diamond and platinum jewellery — from a family firm that has stood in Gonda's Chowk bazaar, counter open, for generations.

Get Directions to the Shop See What We Deal In
Hallmarked GoldAsk for the stamp — we hand you the loupe
Stones Shown LooseChosen at the counter, never from a photograph
One Board RateThe day's rate, quoted the same to everyone
Old Gold ExchangedTested and valued while you watch
Our House

The sarrafa at the Chowk.

Near Maharaj Police Chauki, on Gonda Chowk Road in Raja Mohalla, you will find Lala Raj Kishor Rajeev Kumar Jewellers — a family partnership firm, run the way sarrafa houses have always been run: face to face, weight in the open, name on the bill.

We deal in gold and silver, in diamond and platinum jewellery, and in the silver articles a household actually needs — payal, pooja items, jewellery boxes, gifting pieces. The everyday counters matter here as much as the wedding ones.

Families here do not choose a jeweller for one purchase. They choose one for a lifetime of them — and then send their children to the same counter.

A woman wearing layered traditional gold jewellery
What We Deal In

Many counters. One standard.

Gold, silver, diamond and platinum — weighed before your eyes and billed in the open.

Bridal & Wedding

Full wedding suites — necklace, jhumka, maang tikka, bangles — put together for the family, not for a catalogue.

Gold Jewellery

Chains, bangles, kadas, rings and daily-wear gold — hallmarked, weighed at the counter, priced off the day's rate.

Diamond & Platinum

Diamond-studded jewellery, solitaire rings and platinum pieces — every stone shown loose, under light, before it is set.

Silver Articles

Payal, pooja articles, jewellery boxes, utensils and gifting silver — one of the counters this house is best known for.

Antique & Temple Work

Nakshi and temple designs in deep matte gold — pieces that look inherited the day they are bought.

Stones & Gifting

Precious and semi-precious stones, opal and astrological settings, coins and nazrana pieces — boxed for weddings, births and Dhanteras.

A jeweller setting a stone by hand with fine tweezers
Made to Order

Brought as a photograph. Returned as an heirloom.

Bring a picture from a magazine, a sketch on a phone, or your grandmother's set to be remade — and the karigar's work begins with a quote you can see: metal weight, making charge and the day it will be ready, stated separately before anything is started.

Bridal suites, temple and nakshi work, stone settings and repairs are all taken at the same counter, by the same family that will hand the finished piece back to you.

Bring Your Design to the Counter
3.8★ Justdial rating
20 Customer reviews online
Chowk In the heart of Gonda bazaar
Family A partnership firm, father to sons
Our Promise

Why families keep coming back.

Four commitments, kept at the counter, on every visit.

Purity you can check yourself

Ask to see the hallmark and the purity stamp before you buy. We will hand you the loupe and wait.

One rate for everyone

The day's rate is the day's rate — asked aloud, answered plainly. No quiet premiums, no "special price just for you."

Old gold, honest value

Exchange is weighed and valued in front of you, on the same scale, at the same board rate.

A family firm, answerable in person

This is a partnership run by the family whose name is on the board. If something is wrong, the person who can fix it is standing at the counter.

On Your Phone

The rate board, delivered.

Today's gold and silver rates, and photographs of new designs as they reach the counter — sent straight to your WhatsApp. Ask once, receive daily.

Ask once. Receive daily.

Tell us what you'd like and we'll send it to your WhatsApp — rates every morning, catalogues as they arrive.

Demo only — nothing is sent. This shows how your customers would reach you automatically.

Request received.

Tomorrow at 10 AM, today's rates would arrive on your WhatsApp — automatically.

This is how your customers would reach you automatically — no missed calls, no waiting.

Daily rate broadcast — every saved customer, every morning, one tap.
Design albums — new arrivals reach brides before they walk the bazaar.
Order updates — "your bridal set is ready" sent the moment it leaves the karigar.
Visit Us

The showroom is open.

Address

Lala Raj Kishor Rajeev Kumar Jewellers

Near Maharaj Police Chauki, Gonda Chowk Road, Raja Mohalla, Janki Nagar, Chowk, Gonda, Uttar Pradesh 271001

Get Directions →

Find us online

We are on Facebook

New designs and festival pieces are posted there first.

Visit our Facebook page →

At the counter

Gold · Silver · Diamond · Platinum

Walk in and ask — bridal orders, silver articles, stones and old-gold exchange are all handled in person.

Landmark: the Chowk bazaar, beside Maharaj Police Chauki.

Questions

Asked at the counter, answered here.

In the Chowk bazaar of Gonda city — near Maharaj Police Chauki, on Gonda Chowk Road, Raja Mohalla, Janki Nagar. Use the Get Directions link above and your map will take you to the door.

Yes. Your old gold is tested and weighed in front of you, at the same day's rate quoted to every other customer, and the full working is shown before anything is finalised.

Ask before you decide and we will state the making charge separately from the metal — so you always know which part of the price is gold and which part is workmanship.

Yes. Bring a photograph, a sketch, or an heirloom to be remade — we will quote weight, making and timeline upfront, and tell you the day it is ready.

Yes — ask once at the counter, and the day's gold and silver rates, plus albums of new designs, would reach your WhatsApp every morning without a single phone call.

Come to the Chowk. Bring the loupe.

One visit. One honest weighing. A jeweller for life.

Get Directions to the Shop
Concept Demo